First, the development of heart 

First and foremost to strengthen R & D capabilities, which include three aspects: 

First, the design of the original. We all know that the furniture industry is a typical labor-intensive enterprises, a number of production processes is not high tech, lightweight design easily be copied. Also, some great playing copycat "shape does not seem quite similar," or "like God does not like" trick, protection of intellectual property is difficult to implement. Therefore, enterprises are reluctant to invest too much in R & D, the total that is "for others to do the wedding dress." In a number of industry forums, we also shouted the peak gathering of the original, but the thunder and rain. It is said that the consequences of such leading international exhibition in the Milan Furniture Fair, China's furniture on the organizers refused to exhibitors, chilling. 

However, the real visionary, far-sighted enterprises, and does not afraid of being copied do not do the original development. You do original development, others to copy you, you will inadvertently become the industry leader, the trend of manufacturers. Imagine if one day, when the world to the trend of China's original product, was drawing, imitation, we can proudly say: "China's furniture industry really up!" 

Second, the development of new materials. The rapid development of science and technology greatly expand the use of materials, furniture, furniture materials, long ago not a single timber, stainless steel, aluminum, wire, glass, marble, composite rattan and other materials continue to join. Can be predicted simultaneously with technological developments, the future will have more new materials to furniture, materials chain. 

Third, new technology research and development. The development of furniture manufacturing in the world map, was described a "English - United States - Japan - China Taiwan - Mainland China," the route, which is a typical low-end manufacturing, "nomadic" road. The reason why "nomadic" because "labor costs" to rise. Right now, our furniture industry is also facing this problem. How to do? Is to continue to "nomadic" go! 

We should intensify the development of new technology to reduce manpower dependency. As for the way research and development, some companies can self R & D institutions, and some professional bodies with the formation of partnerships, purchase of services. 

Second, the brand is the soul 

Some people say that the core of real estate investment location, location, finally lots; then, the core product is the brand marketing, brand, brand eventually. 

Brand? Brand is a force, the brand is a trusted brand is a value brand is an idea. Some people think that the brand is a name, draw a LOGO, RBI ads. If so easy, all the Chinese name "Li Bai" should not have thousands of people, there are hundreds of it! But why the mention of Li Bai, we think only the "Son of Heaven do not call to board" of Li Bai, only "lift eyes to the moon, looking down and think of home," Li Bai? This is Li Bai's brand. Clearly, Li Bai's brand is erected by culture. Li Bai is the connotation of culture, Li Bai, a representative of the Tang, which is the power of culture. 

Products, such as people, He Yi here. Products are artificial, why do people buy your product, the quality is because you, because your design, since after-sales service, all this is done by people you, your product is delivered to your culture. However, there are even some relatively well-known in the domestic furniture industry, the brand communication is still in the "from name" and "promote the name of" the primary stage, should not know what their culture and ideas spread to the consumer persons. Branding approach is very simple, basically confined to television advertising, if for the rural market, large areas of brush to follow the outer wall of the old ways. 

Contrast, household appliances, clothing, electronics and other fast moving consumer goods industry, the brand has long been a tactic to promote the Eight Immortals, sponsored events, sponsored public service activities, develop games into film and television, and other ways to promote self-management activities can be described as layers of no. 

Although the furniture industry is different, but many promotional tactics that can draw on - 

First, the original new conference was held. R & D personnel by a painstaking, well-designed new furniture, choose the right time (eg national, world fairs) held on-site conference, both eye-catching, but also demonstrate the strength of enterprises and brand influence and spread the brand culture. Enterprises according to their different timing of introduction of new products, such as fit, "Spring, summer, autumn and winter," the natural concept of conference held in different market season, take advantage of the power of the media, the introduction of seasonal trend leading style, color the concept of furniture. This will not only reinforce the image of the industry trend leader, but also to strengthen the protection of intellectual property rights play a catalytic role. 

Second, actively participate in large public events, establish a brand at the service of ideas. 

Third, participation and good at borrowing and match their own brand of cultural activities have impact force. For example, this year's Expo theme "Better City Better Life", home life is an important part of urban life, furniture is an integral part of them, there is much that can be inside. 

Course, the above only attract valuable comments. Perhaps it is because the traditional furniture industry gives a "technical content" impression, resulting in the furniture industry in sales personnel, planning personnel of a lack of certain professionals mostly in home appliances, electronics, automotive and other industries walk, little commitment in the furniture industry. 

Third, the model is the hands and feet 

We must see that the furniture industry a lot of future production model will change. 

Change one, change the order of foreign trade. For a long period of time, by the orders the production of Chinese furniture enterprises seem "My life was so cool," hundreds of thousands of foreigners or even what one is several hundred thousand copies (sets).However, the situation is now gradually changed from the past that a single product production (which we call "multi-less-like") orders is declining, while the number of small but more models (we call "small amount of diversity"), the more orders and more and more, even with a orders to include dozens of products, and each of the products as long as one or two (sets) of the situation. Naturally, this will greatly increase production costs and difficulty. 

Changes in the second, the export market differentiation. According to level of development of export target countries, the export market can be divided into "rural market" and "urban market." Europe, United States, Japan and other developed countries can be classified as urban markets, while India, Africa and other developing, less developed areas of the market can be classified as "rural market." "The rural market" for some period of time buyers will remain the same product, the case of bulk orders. However, in Europe and other developed countries, as before, with a product, easily hundreds of thousands, the tens of thousands (sets) of the next single-mode will gradually shrink and even disappear, even if there is, it must also be extremely low-end products, Some of our business manufacturing costs can not accept a single product. 

In both cases, too, will appear on the Chinese mainland market. Personalization is the future. Consumer group in the city, the furniture, this trend has occurred in some categories, such as cabinets, the custom has been fully achieved, consumers can choose the right color, style, tailor-made according to the size manufacturers, to consumers by the hand can be installed to achieve a greater personalization. Even individual enterprises have a full set of furniture custom test the water, although the road is long, but the process of moving forward to explore some new models and road. 

Personalization is the only way the future is inevitable, the judge is based on changes in consumer groups. After 80 and even 90 officially joined the ranks of the army of consumers, they are a group of information technology, is a network of the group, is QQ generation. So, how the furniture industry the greatest possible integration into the information age. 

"Take a small company, the customer big" (IT industry veteran journalist Li Li, Doutzen book "Light Company"). What Light Company, the book cites PPG and other classic case. PPG in 2007, before the birth of this little-known companies, only the Internet and call centers as a platform to sell shirts, just a little less than two years, its sales for the top three rushed to the domestic market. The traditional shirt industry boss "Younger" is by the billions of investment and the accumulation of more than ten years to reach this achievement. Although the PPG had been drained for various reasons, but the pattern created by PPG but did not fall over, then those experiences and lessons learned, is refining its models and beyond. 

June 2010, Geely announced plans to test the waters online sales vehicle. Before that, it was thought that cars in the "Taobao" to sell it? So to speak, who despise the network, who will be the future of contempt. Network in the process of development experienced ups and downs, but this is a trend, a direction, the direction of the, only how to move forward, rather than the former does not advance the issue. Internet is the future master of the world, is the enterprise comprehensive, integrated platform for a great show. 

In short while of the Chinese furniture industry, we are not obsessed with tens of thousands of production staff, and whether or not to pursue the advanced production line; not obsessed with every turn hundreds of acres to vote on how much the plant was built, and to promote market services doing enough perfect; not obsessed television advertising how much money, but to pursue a strong brand culture is accurate